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Women and cosmetics are like copy and paste. You cannot mention the latter one without discussing the prior one. Makeup brands have been around for a lifetime. Fashion lovers all over the planet have their own ways of using them.
For a makeupaholic diva, cosmetic brands are not just companies or ventures. They are vibes, feelings, and companions in an everyday journey. According to reports, the beauty industry generates an approximate revenue of $100 billion in the global market. It consists of countless recognized and recently established makeup brands.
Among these, a lady may only add a few to her list. This is because not every beauty company can meet your needs or provide the quality you want. For this reason, we have created a list of the best cosmetic brands in the USA recommended by experts.
Best Cosmetic Brands in the USA
These are the top 10 cosmetic brands that every diva in the USA loves.
ColourPop Cosmetics
According to Cosmetify's Index Report of ranking brands by their search volumes, the first on our list is ColourPop cosmetics. It has 6.8 million annual searches all over the planet. It was founded In California by Seed Beauty in 2014. Women are fond of this brand as it has won several beauty and glamour awards during the years 2018, 2019, and 2020.
It offers a variety of beauty products for the skin, body, eyes, face, and lips. Most fashionista women are fond of shopping here for lip tent, eye shadow, mascara, and pallet. The brand has an official account on Instagram with more than 9.9 million followers. Moreover, it has a verified page on Pinterest with 231K followers and 10 million monthly views.
Lush
The next famous cosmetic brand in the USA is Lush with more than 5.6 million annual searches worldwide. The brand was founded in 1995 by Mark Constantine and his group of five friends Mo Constantine, Helen Ambrosen, Rowena Bird, Liz Bennett, and Paul Greeves. Being in the industry for more than two decades, Lush has been revolutionizing cosmetics to create an eco-friendly environment.
It believes in ‘anti-animal testing of products' and sources 67% of its ingredients directly. The brand has a variety of bath products, shower products, hair care products, skincare products, and body care products. People are fond of its spa treatments, fragrances, and lifestyle collection too. The brand has an official account on Instagram with more than 3.9 million followers. Moreover, it has a verified page on Pinterest with 153K followers and 7.5 million monthly views.
Glossier
Beauty brands try their best to enhance every diva’s beauty journey with their products. So does Glossier. The brand has more than 5 million annual searches across the web by a variety of makeup freaks throughout the USA. It was launched in 2014 with the goal of making beauty accessible and incomparable for everyone.
Divas can find a variety of products on its official page including skincare, body care, haircare, and other beauty products. Also, it has bestseller fragrances to add a tint of the appealing scents quickly. The brand has an official account on Instagram with more than 3 million followers. Moreover, it has a verified page on Pinterest with 121K followers and 7.1 million monthly views.
Morphe
Morphe initially started as Morphe Brushes with the aim to create killer brushes for a killer but affordable makeup. The brand started in 2008 in Los Angeles. After a while, it gave attention to the production of other makeup products for the face, lips, and body. As per Cosmetify, it owns more than 4.9 million annual searches.
The brand offers a stunning collection of makeup brushes and tools, which include face brushes, eye brushes, vegan brushes, and a variety of brush sets along with sponges, applicators, and accessories. The brand has an official account on Instagram with more than 10 million followers. Moreover, it has a verified page on Pinterest with 49K followers and 510K monthly views.
OLAPLEX
Now on our list is OLAPLEX, one of the most popular haircare brands in the USA. It has an exciting number of 4.6 million annual searches as per Cosmetify. The brand is said to have been founded in 2014, in California with the aim to reshape the world for blondes, brunettes, and redheads.
It offers a variety of hair products including the ones for conditioning, shampooing, and styling. Also, it provides multiple hair treatments with exclusive kits for fashion lovers. OLAPLEX can strengthen, repair, and protect your hair easily. The brand has an official account on Instagram with more than 2.4 million followers. Moreover, it has a verified page on Pinterest with 31K followers and 10 million monthly views.
The Body Shop
The Body Shop is one of the most recognized cosmetic brands all over the world for its 100% vegan products. It consists of 4 million annual searches, making it one of the top 10. The brand has extended its network in 80 different countries through 2.5K customer-friendly outlets.
It is certified by The Vegan Society and offers a series of products for the face, body, and hair. Also, it has an extensive collection of makeup, fragrances, and gifts for beauty freaks. The brand has an official account on Instagram with more than 2.2 million followers. Moreover, it has a verified page on Pinterest with 53K followers and 283K monthly views.
Clinique
Next on our list is the brand offering its services to the USA for the last 5 decades. Clinique, the best beauty manufacturer with expert dermatologist-recognized products has more than 3.1 million annual searches as per Cosmetify. It was founded in 1968 and since then it has been providing skin-friendly solutions that are 100% fragrance-free.
The brand has a promising collection for resolving all skin-related problems. It helps to find skin, dry skin, acne-prone skin, Sensitive skin, and the one with dark spots. Also, it has a variety of skin services that cater to clients all over the world. The brand has an official account on Instagram with more than 3.8 million followers. Moreover, it has a verified page on Pinterest with 55K followers and 1.2 million monthly views.
Kiehl's
Kiehl's began its apothecary services in 1851 with the mission to change your skin. It was founded by John Kiehl and had its outlet on 13th Street and Third Avenue in NYC. The brand has online and in-store services to make sure individuals can enjoy healthy-looking skin all day. As per Cosmetify, it has nearly 2.9 million annual searches on the web.
It has expert consultants and skin readers ready to provide their advice to every customer. People invest in this manufacturer for its cosmetics and beauty products for the face, skin, and hair. The brand has an official account on Instagram with more than 947K followers. Moreover, it has a verified page on Pinterest with 32K followers and 135K monthly views.
Estée Lauder
Estée Lauder was founded by Josephine Esther Mentzer, the niece of the Hungarian chemist, Estee. It has been offering its services in the skincare world for a long time now with more than 2.9 million annual searches this year. The founder believed that glow was the real essence of beauty rather than one's age. It is why she has launched this stunning beauty brand with expert dermatologist-approved products.
The brand has a special collection of Re-Nutriv and Aerin products along with different bestsellers for the skin. It also deals in fragrances and makeup, making its collection an exciting one for men and women in the USA. The brand has an official account on Instagram with more than 4.5 million followers. Moreover, it has a verified page on Pinterest with 72K followers and 1.2 million monthly views.
BeautyCounter
The last on our list is BeautyCounter, with 2.6 million annual searches according to Cosmetify. It has been serving the industry for almost a decade now. This cosmetic brand is on a mission to revolutionize the beauty world with its honest contribution. People love it as it owns a training platform to help entrepreneurs establish their beauty ventures.
Also, it has a mobile app, unlike any other brand on our list. It is highly recognized for its stunning collection of makeup, body, bath, and skincare products. BeautyCounter believes in the safety of its clients. The brand has an official account on Instagram with more than 499K followers. Moreover, it has a verified page on Pinterest with 49K followers and 1.2 million monthly views.
The Takeaway
That’s all from our side. These are the top 10 most recognized beauty brands all over the USA. As a makeup lover, what are your favorite cosmetic brands in the world? Which of the above-mentioned manufacturers are on your makeup list?
Leave a review on each of these brands in the comments below to let us know. Also, share your honest feedback as a beauty lover to contribute to the makeup industry.
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