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Did it ever happen to you that you end up buying clothing items, jewelry, and footwear you don’t even need? I am sure, we all have done this and we still do it without even realizing it. Why does this happen? This is the power of Branding and Marketing strategies that Fashion companies employ to bring to attention the unique products they have designed. The colors they use and the irresistible design they come up with capture your attention then and there. A whole human psychology is involved which has created wonders! In this article, you will get to know about the dynamics of Fashion Branding and how it gives rise to this large-scale industry.
Have you ever given a thought to how Fashion trends take the internet by storm and captivate the entire audience? Well, this is where the role of a Fashion Branding Company comes into play. Shaping the whole industry and creating its wonderful landscape requires collaborative efforts. Multiple departments are working and connecting for the common goal which is increasing Brand Recognition. Today, multiple brands are known worldwide and are loved by people such as Nike, Coach, Adidas, Ralph Lauren, and Gap. They are working successfully and are role models for Startups and other small-scale fashion companies. The road to success has always been working together like a team and this will remain the same.
A Combined Effort Lays Down The Foundations Of Fashion Branding Company
It is the product which we purchase and the process itself is not exhausting at all. Instead, we love to shop from brands we trust and enjoy using their products throughout the year. However, it’s not as easy as it seems. Brands know this very well “There is no such thing as free lunch” which is why they are who they are right now. A whole science is involved!
What are the roles of different departments within a company?
The Fashion Company involves the interplay of:
A Department Allocated to Fashion Designers
The role of a fashion designer plays a crucial part in the success of a brand. Every brand has its distinctive quality and nature which is reflected from their clothing or other fashion items. Whenever a piece of cloth passes by our eye, some of us readily recognize it from the brand it belongs to. Is this by magic? No! Designers conduct proper research on what customers expect from their company and where there is a void in a market that they can fill.
This is a continuous process based on which the brand introduces a new collection every season. A product never comes on its own. Initially, designers represent their sketches of items like jewelry, dresses, and shoes which require approval from the higher authority. When the designs are approved, the next step is to bring the idea to life. Designers use a variety of fabrics and put them into the machine where the fashion items come into their original form as expected. This doesn’t end here! We usually observe different categories that brands offer such as a section of men's clothing, and a section of women's clothing. The categories may extend to jewelry and footwear.
Designing a Product
No matter what the category is, it requires raw materials and proper equipment. The company contacts the supplier and purchases the raw materials from them. What do you think does the company buy raw materials at any price they are offered? A big No. Every department in the company holds the responsibility of allocating resources efficiently. Manufacturers and suppliers come on one page while deciding the prices which neither brings loss to the company nor the supplier. When products are ready to deliver so manufacturer makes sure that everything goes in a flow.
Analyzing Market Trends and Offering Customers What They Want
The importance of retailers and merchandisers is often overlooked. Let’s for one second imagine you visit an outlet full of items but there is no one around to help you out. In the worst-case scenario, if the items are sold and no one is there to restock, will you ever visit a shop? Never! The role of the merchandiser is to bring into awareness what customers want and whether they are satisfied with the quality or not. This can assist the company in creating strategies that can boost sales and gain the loyalty of customers.
Styling Team
“Stylists” we have always heard about these professionals without whom the fashion shows can’t be held by the company. Their responsibility is to present or portray the product in a way that can please their fans all over the globe. Social media is the platform that sheds light on their importance. You must have come across numerous campaigns running on Instagram where models are seen wearing dresses of a brand. Who is behind all this? Stylists!.
When we enter a footwear outlet, we observe every item is beautifully kept in a position that brings to attention its distinctive features. The mastermind behind all this is a team of stylists. They perform their job enthusiastically and make sure that the collection is appropriately representing the theme
Graphic Designing and Photography
When you get your hands on an item, you check the label. What is the label? It is what represents the logo of a brand. Multiple fashion companies work all over the world and each of them has their own logos. Why? This is the identity of any brand and something that we must all pay attention to. I would suggest you take a closer look at the logo and see how is it similar to whatever the brand is offering. Graphic designers also work on building magazines and creating unique marketing materials like visual texts and campaigns.
Photographers can’t be ignored at all. We watch the campaigns on social media but what actually we love is the direction of it. They highlight the aesthetics and product qualities that make you feel like buying them right now at any cost.
Marketing Department: Digital Marketing and Traditional Marketing
Marketing is an extremely important phase for any company because they need to bring awareness to the people that “we exist”. The success of marketing campaigns is analyzed with the boost in sales. Social media platforms have become the major support for any brand to build strong relations with their target audience. Today’s era is all about digital marketing and helps you reach the audience worldwide via websites and social media pages.
Another way of marketing is to conduct events in different areas and perform below-the-line activities to build more customers. You can collaborate with influencers and celebrities at all levels as they’re the ones who people trust the most. This changes the view in people’s minds about your brand positively and makes the brand trustable to them.
Fashion Sustainability
This is what I love the most! Industries have started producing environment-friendly products realizing their huge role in saving the world from the atrocities of global warming and climate change. Sometimes I wonder where all the dumb goes and if is there any place in the world where this stuff is handled with care. I am sure there are such places but each year the production increases and there are multiple companies in the world that produce millions of items. So it’s better to design sustainable products via different strategies formulated by the Sustainability management team.
Strong Emphasis On Efficient Flow Of Products
For the company, it is very necessary to keep a constant keep on the flow of materials in and out of the company. Why company's supply network should be strong? The availability of products is extremely necessary as soon as it goes out of stock. In this digitalized world, customers have plenty of options to choose from and if the customer doesn’t get a product on time, it takes a few seconds to avail of other options. There is no second opinion to the opportunities provided by the digitalized world but it has increased the competition as well. A department that manages operations works hard to micromanage everything at all levels including keeping an eye on supplies, manufacturing operations, and their delivery.
Finances And Protection Of Company’s Assets
A company requires a huge budget to prevent the halt of all the operations running simultaneously from manufacturing to delivery. The finance department makes sure that the budget is allocated efficiently among all departments. The wages, payments to suppliers, and budget used on machinery are all managed by the Finance department.
Every company has a legal right to protect its assets including its logo, designs, and framework, and makes sure the contracts are not breached by any party. Moreover, the legal department has a huge responsibility to do everything according to the law.
Human Resources
The recruitment of employees, the hiring process, training of the employees, and keeping a check on their performance are all done by the Human Resource management. The interviewing process is also part of it.
Conclusion
I am sure the question is answered which said “How Does a Fashion Branding Company Shape the Industry?” Multiple departments work in collaboration and as a team to achieve the goal that they set unanimously. Every department has its roles and people in them give their blood and sweat to the company. This is what creates a platform where big decisions are taken for the benefit of the entire industry. From CEO to Directors, from Executives to Managers, and supervisors to employees share this platform and bring in creative ideas that let the company prosper.
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